![]() ![]() We felt there was real room there for a creamy, light moisturizer that’s going to be a little bit mattifying. But we saw a shift of people looking for lighter hydration in the summer - something that’s lighter texture, more airy, more fluffy. “It’s not even by skin type, it’s about texture preference. “We launched right from the beginning with two moisturizers because when I sat with a focus group of over 200 people, people either like gel moisturizers or rich cream moisturizers, and you can’t convince people to switch,” she said. One of the brand’s hero products, Slam Dunk, a moisturizer with aloe leaf juice and vitamin E, sells one unit every 15 seconds. Part of the rationale behind a new moisturizer was the success of past ones. Ulta will have Cloud Surf exclusively for four weeks before it heads across Bubble’s distribution, which now includes more than 10,000 doors across Ulta, Walmart and CVS. Many similar brands are also aimed at teens, so what makes Bubble Skincare so different It is known as the first modern, affordable, science-backed skincare formulated specifically to clean. “Ulta has been such an unbelievable partner and is such a place for exploration and discovery, especially for our target demographic.” We want to be truly accessible,” she said. That was the impetus for her expansion with Ulta Beauty. Oily, combination, and normal skin types. A revitalizing daily gel moisturizer that provides lightweight, shine-free hydration, leaving skin feeling hydrated, comfortable, and fresh. Brand awareness in the U.S., she said, has reached 48 percent of consumers aged 25 and under. Pay in 4 interest-free installments for orders over 50.00 with. ![]() The moisturizer feels like any gel moisturizer, and the cleansing gel feels like a thinner version of cetaphil cleanser Id say. product feel and smell: Both these products are fragrance-free. Bright colors (orange and blue) and lots of caps for no reason. My usual skincare products are around 3x the price. Super cute packaging Bubble targets teens and preteens so I felt like a kid again haha. autoimmune conditions because I also get hormonal acne that's almost impossible to treat topically. We test on at least 50 members with every product, and we don’t launch anything until 90 percent of them say they would buy it.”Įisenman also pointed out that the waitlist to join that community now tops 41,000. Bubbles Level Up Balancing Moisturizer is a revitalizing daily gel moisturizer that provides lightweight, shine-free hydration, leaving skin feeling hydrated, comfortable, and fresh. “Our community has been testing Cloud Surf for close to two years now. “We always say that we launch products with an immediate product market fit because we’ve been testing them on our community for two to three years before we launch,” she said. Her strategy for launching new products - finding white space via data, then testing the products with a community of brand enthusiasts - seems to be working.
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